Kenyan Online Betting Guide & Legal Sportbooks 2021

If you’re looking for active betting sites in Kenya, you’re in the right place! In our guide, you’ll learn everything about the best betting sites in Kenya!

List of the Best Betting Sites Online for Kenyan Players

  1. 22 Bet (Leader Among the Top Sports Betting Sites in Kenya)
  2. Betway (Best Kenyan Bookie for Betting on Football)
  3. Bet Winner (Top-Rated Betting Odds in Kenya)
  4. 32Red (Best for Accumulator Bets in KE)
  5. 1xBet (Top Mobile Bookmaker for Sports Markets in Kenya)
  6. 888 Sport (Recommended Kenyan Bookie with Live Betting)
  7. Bethard (Safe Deposit Methods for Betting in Kenya)
  8. William Hill (Fantastic Kenyan Betting Site for Bonuses)
  9. Unibet (Recommended KE Betting Site for Free Bet Offers)
  10. Energy Bet (Kenyan Sportsbook with the Highest Odds Boost)

Top 10 Sports Betting Sites in Kenya

Betting Site Bonus Rating
22Bet 100% Match up to 15,000 KES +22 Bet Points 4.90
Betway 50% Match up to 5,000 KES Free Bet 4.85
BetWinner Coming Soon 4.85
32Red First Deposit Bonus up to £100 +100% Profit Boost 4.80
1xBet 200% up to 10,000 KES Welcome Bonus 4.80
888 Sport 100% up to $100 Welcome Bonus 4.80
Bethard 100% up to €100 Welcome Bonus 4.75
William Hill Bet €10 Get €30 in Free Bets 4.70
Unibet Sport Risk-Free €25 First Bet 4.70
EnergyBet 25% Match up to €50 +100% Odds Boost 4.70
Greetings to the United States! Check Out the Best Sports Betting Sites for September
Last Updated on 16 Mar 2021 by Chief Editor Harrison Newton

2021‘s Top 10 Kenyan Betting Sites Compared & Ranked

Online Bookie Kenya Betting Offer Sponsorship Top Markets Kenyan Rating Secure Link
15,000 KES +22 Bet Points Various Events
  • American Football
  • eSports
4.90 ★ out of 5
22bet.co.ke
5,000 KES Free Bet West Ham
  • Football
  • eSports
4.85 ★ out of 5
betway.com
Coming Soon Roberto Carlos – Brand Ambassador
  • Football
  • Basketball
4.85 ★ out of 5
betwinner.ke
£100 +100% Profit Boost Rangers FC
  • Football
  • Rugby
4.80 ★ out of 5
www.32red.com
10,000 KES Welcome Bonus Barcelona FC
  • Football
  • Tennis
4.80 ★ out of 5
www.1xbet.com
$100 Welcome Bonus Liga Endesa
  • Horse Racing
  • Tennis
4.80 ★ out of 5
www.888sport.com
€100 Welcome Bonus Zlatan Ibrahimovic – Co-Owner
  • Football
  • Tennis
4.75 ★ out of 5
www.bethard.com
€30 in Free Bets Tottenham Hotspur FC
  • Horse Racing
  • Football
4.70 ★ out of 5
www.williamhill.com
€25 First Bet Sevilla FC
  • Basketball
  • Football
4.70 ★ out of 5
www.unibet.com
€50 +100% Odds Boost Millwall FC
  • Horse Racing
  • Football
4.70 ★ out of 5
www.energybet.com

Online sports betting in Kenya has been famous for a long time and nowadays, punters have the possibility to place their bets online on a wide number of football leagues. Indeed, 32Red is the gambling site with the largest portfolio of football sports betting markets among all others. We will tell you all about it along with further information on the available betting sites in Kenya with bonus and promotions, their legal status, and more. Stay tuned!

Summary of 2021‘s Best Kenyan Betting Sites

🏆 Best Betting Site KE 22Bet
⚽ #1 Football Betting Site Betway
🎾 #1 Basketball Betting Site BetWinner
🏇 #1 Cricket Betting Site William Hill
🏏 #1 Volleyball Betting Site Unibet
💻 #1 Athletics Betting Site 888sport

On the table to the left, we have compiled some of the top platforms for online sports betting in Kenya. As you might know, the bond between the country and sports is very strong. However, there are plenty of online bookmakers that aren’t safe, licensed, secure, and even fair.

Luckily for you, we have researched, verified, and tested each KE operator out there in order to create our list of the best betting sites in Kenya. We take safety and security very seriously, that’s why we made sure that every operator you see on our list is legitimate and provides amazing promotions and bonuses.

There are quite a few things that you need to look for in an operator besides safety and security. You should consider odds levels, tournament coverage, betting markets, and more. The criteria we used for ranking the top sports betting sites in Kenya might sound complex, but you’ll definitely catch up as we go.

We reviewed and tested the sites for you and therefore, we can highly recommend to you all of our top sports betting sites in Kenya. Every single one of them holds a license from reputable gambling authorities such as the Betting Control and Licensing Board of Kenya (BLCB) and the UKGC. In other words, although offshore sites, the bookies featured here operate legally in Kenya. They offer Kenyan punters a series of privileges such as fast and guaranteed withdrawals of any winnings, games certified for fairness of the results, regular monitoring and verifications, and more.

  • BCLB
  • Gibraltar
  • GBGA
  • MGA
  • UKGC

The sports betting companies in Kenya that we recommend do not offer DFS but they have their fair share of live streaming and in-play betting opportunities which are, of course, excellent. Besides the partnerships with real football, basketball and other clubs, the top 10 sports betting operators in our list definitely offer the most trustworthy opportunities to place your bets and become rich. With this in mind, let’s take a closer look at the various betting options.

Live and In-Play Betting Opportunities

Live streaming is a modern approach when punters in Kenya want to place their bets, have an opportunity to watch how the match develops in real-time, and change their bets in the last moment, etc. In-play betting is basically the same option. This benchmark feature is essential for online betting. All of our recommended sports betting sites in Kenya have it. Their live betting markets include but are not limited to football, tennis, basketball, ice hockey, e-Games and the list goes on. In the table below, you can see the welcome offers that await you at those active betting sites in Kenya with a bonus that everyone wants.

Live Betting Site Bonus Offer Min. Deposit Wagering Requirements Rating Secure Link
15,000 KES £1 5x 4.9/5 Visit Site
£100 £10 30x 4.5/5 Visit Site

32Red has a little bit more of an advanced interface of the bet slip and the menus for following the available matches. It also has the logo for statistics that opens in a new window and that shows you a bunch of other interesting and detailed information on the current match. The odds are updated in real-time and the lag is minimal. Yet, it all depends on the connection with your browser, but the sports betting platforms of our recommended sites are optimized for desktop and mobile devices. However, solely in terms of welcome offers, 22Bet has much lower wagering requirements and a slightly higher maximum amount of bonus money on the first deposit than the rest of the operators.

Top Kenyan Sportsbooks with Cashout

This is one of the most appealing features that the sports betting companies in Kenya offer to their punters. There are two reasons why you would like to cash out partially your bet: firstly, the match could develop not exactly as planned and you may want to reduce the risk of losing a lot. Secondly, you may want to cash out a small amount of an already winning bet, in case you are not quite certain about the final outcome of the match. Either way, cashing out is an amazing opportunity offered by the betting sites in Kenya with bonus offers. With that in mind, let’s delve more into the details of the top welcome bonus at those betting sites.

Betting Sites in Kenya with Bonus for Newcomers

From free bets and cash-out offers to weekly promos and in-play betting – there are plenty of options to win at the top ten sports betting sites in Kenya with bonus. Nevertheless, there is nothing better than a huge welcome bonus for new players! Such an exclusive offer can make you feel like a VIP because it gives new players a solid starting capital to kick-start your sports betting adventure. 22Bet leads the list when it comes down to the best betting sites in Kenya with a bonus and next, you can see little bit more detail of 22Bet’s special offer.

100% Match up to15,000 KES + 22 Bet Points
Wagering:
5x
Min. Deposit:
£1
Validity:
7 Days

The wagering requirement is just 5x which is among the lowest at the Kenyan betting sites. For example, you only need to be a first-time player at 22Bet to qualify for this offer and, of course, you have to comply with the other requirements like minimum deposit amount, the expiry period of the bonus, and all other factors included in the full casino terms and conditions. On top of the huge amount of bonus money, you will also get 22 bet points as a nice boost to your gambling adventure. You can claim your sportsbook’s welcome bonus at 22Bet from a desktop or a mobile device as well, and in the next section, we will cover more of the mobile options for sports betting in Kenya.

The Best Betting Apps Among the Kenyan Bookies

Betting while you are on the go is an essential part of every gambling site nowadays. The sports betting companies in Kenya make no exception and thus, they created for their players an absolutely seamless mobile platform that is compatible with both Android and iOS devices, as well as with tablets, smartphones and smart TVs. Our top ten sites sites are exceptionally convenient to play on the go. They feature several options for mobile billing, as well as web-based mobile apps so you can play directly by loading the site on your browser.

100% Match up to 15,000 KES + 22 Bet Points
  • Markets: 52
  • Live Betting
  • iOS Application

Different Sports Betting Markets Available to Kenyan Punters

A variety of sports betting sites in Kenya is essential but even more important is how diverse the available markets are at those sites. In this regard, 32Red is unsurpassed because it features perhaps the country’s largest number of online sports betting markets. 32Red offers 35 different sports, including some of the most famous among the Kenyan bettors – football, tennis, ice hockey and American Football. Not to mention the number of football fixtures which is around 80,000. This is a pretty impressive number that speaks for itself.

Not every operator for online sports betting in Kenya offers such a diverse portfolio. By contrast, 22Bet has nearly 50 different markets with the greatest number of fixtures for football – only 1100. Still, it’s not bad either. There is League One, League Two, the Champions League, Premier League, just about everything that you can think of!

  • Football
  • Basketball
  • Volleyball
  • Athletics
  • Cricket
  • Rugby Union
  • eSports
  • Boxing
  • MMA
  • Tennis
  • Ice Hockey
  • Car Racing

Classical Sports

Football is the most famous sport in Kenya, although the national team does not have that much success on the international scene. Nevertheless, all the bettors can enjoy plenty of football adventures at the best betting sites in Kenya with bonus. 32Red and 22Bet are only a couple of them and they offer pretty appealing welcome bonuses for first-time players, but they don’t lack regular promotions either. You can take advantage of plenty of benefits and rewards when you bet on the most classical sports in the country and beyond. The African Cup of Nations and All Africa Games are only a few examples of the leagues where you can bet on the most popular sport in Kenya.

eSports Betting

The next genre in this sports betting review for Kenyan players is the so-called e-sports market. This is a rather new sports betting market that offers a bunch of opportunities for novice and young players to demonstrate their skills in their favourite computer games. Those players can put the computer gaming experience to a whole new level by betting on various tournaments and rare competitions. Some of them can take place only once or twice a year.
In Kenya, the e-sports market includes and is not limited to League of Legends, Starcraft 2, Star Ladder Major, CS:GO and Dota 2. 32Red offers the greatest variety of eSports – 335, while at 22Bet, there are 89. However, there are plenty of more operators that are definitely worth a try. You can see a more detailed look at the most developed eSports markets on the top sites for e-sports betting in Kenya in the next table.
eSport Site CS:GO Markets LoL Markets Dota2 Markets
11 17 7
5 35 1

League of Legends is definitely the greatest market among the eSports at 22Bet but the one at 32Red certainly leads the list. It features almost twice as many LoL markets than those at 22Bet. With this in mind, we can highly recommend 32Red as the top place to play this game. On the other hand, if CS:GO is your favourite betting option, then 22Bet offers twice as many opportunities as well. Put your trial bets at the top sites for online sports betting in Kenya and you would find a tonne of fun and unforgettable moments with your favourite teams.

Accepted Types of Bets at the Top Kenyan Sites

Another factor that makes our top bookies the best in Kenya, is the excellent variety of bet types that they offer. Players can take their pick of not only an enormous variety of sporting events but they can also fine-tune their wagers other than just bet on who the winner will be. Placing different bets in a certain combination gives a more spread out chance to win.

Our recommended sports betting sites offer you such a wide variety of bet types and sophisticated combinations! Examples include: over/under, correct score, odd/even, head-to-head, half time/full time, draw no bet, handicap, outrights, and many more. Those bets come not just with the best options to fine-tune and spread out your chances to win but are also the best available among the best betting sites in Kenya with bonus. Having the highest odds is often more important than taking advantage of the biggest welcome bonus because you can bet small and win big if you choose the biggest odds. More on that next.

The Sports Betting Sites in Kenya with the Best Odds

It’s exactly the different bet odds and the profit margin for the bookies that help you distinguish the best in the industry. Usually, the top sports betting sites in Kenya are the ones with the lowest profit margins. In other words, this indicator is almost the same as the house edge of online casinos. It measures the possibility and how much the bookie keeps for itself out of the player’s bets. In the table below, you can see only a couple of examples for the same match from the English Premier League.

Betting Site Profit Margin
-5.07%
-5.86%

It’s safe to say that the profit margin for all of our recommended sports betting sites is pretty low, which is exactly what you are looking for. So, there should be more for the players. That’s why the operators offer some of the best odds ever among all online sports betting companies in Kenya.

The Highest Odds for Football

Football is the most popular sport in KE and therefore it is almost the same situation when it comes to online sports betting in Kenya. There are plenty of football matches that take place frequently in the country and abroad, and you can see them featured at the most famous online bookies arranged next to other famous sports. Therefore, you can see some of the greatest varieties of odds exactly for football bets. For instance, at 22Bet, there are 7.60 vs 1.36 odds for Morecambe to win vs Burton Albion in the English League Cup. These odds depend highly on the specific football season, so stay up to date by checking regularly the odds at your favourite bookie even during a developing match.

The Highest Odds for Rugby

Alternatively, the rugby matches also offer some impressive odds that are worth mentioning. The international matches come with the highest odds as they are the most popular events as well. Even if you are a local Kenyan citizen, you can bet on UK rugby matches, for example, and enjoy a real high stakes gambling adventure. The higher the odds, the smaller the chance to hit it but if you do, you will see quite a big boost in your account balance. At 22Bet, you can find matches with odds of up to 33.00 or even higher! If you love high stakes or if you are a risky player, maybe the rugby market is exactly what you are looking for. For instance, Canterbury Union vs Southland Union currently has odds of 1.008 vs 20.00 while the draw is 80.00.

Payments at the Best Betting Sites in Kenya – PayPal and Other Methods

You can use numerous payment methods to fund your account. 32Red is one of the top gambling sites not only in Kenya but also in the UK and abroad, and one of the main reasons for that is the fast, easy and secure transactions. You can see some of the most used depositing methods in the box below. However, 22Bet is unmatched when it comes down to the number of available payment methods. It offers, all in all, a little over 130 methods including credit/debit/prepaid cards, e-wallets, bank transfers, mobile billing, you name it – it has it!

  • Airtel
  • Mpesa
  • Visa
  • Maestro
  • Mastercard
  • PayPal
  • paysafecard
  • Entropay

The transactions are very fast and often instant for the e-wallets, while the minimum deposits depend on the specific conditions at the best active betting sites in Kenya. Another great advantage is that most sites allow you to withdraw by using the same method as for the deposit. Keep in mind that the withdrawal times are a bit longer though. It could take up to a week for a bank wire transfer or a credit/debit card transaction, and 1-3 days for withdrawals via e-wallets. Always check out the full terms and conditions upon making a transaction.

Conclusions: The Best Betting Sites in Kenya with Bonus for 2021

The bottom line of this review is that you can enjoy a safe and excellent gambling experience only if you choose to play at the top sports betting sites in Kenya, licensed by the local and also by the international authorities like the Government of Curacao, Malta or Gibraltar. We also thoroughly reviewed and put to test those sites to analyse their sports betting markets and leagues, accepted types of bets, payment methods and highest odd.

We also used other criteria for the analysis in this review and finally, we can highly recommend 32Red as the best choice for online sports betting in Kenya. And if it does not offer enough temptations for your betting endeavours, then you should go check out some of our other gambling guides.

Frequently Asked Questions About Sports Betting in Kenya

In this next part of our guide to the best sports betting sites in Kenya, we are going to take a closer look at the questions that players have asked the most. We hope that you will find the answers we’ve provided to be both informative and helpful.

💯 How to be good at online sports betting in Kenya?

Sports betting, like many other types of gambling, requires not only luck but also skill and knowledge. However, you can get better with time by keeping an eye on the sports events, player performances, and odds at the best betting sites in Kenya. It's recommended that you become familiar with a certain sport and players before committing cash.

⚽ What are the best sports betting sites in Kenya?

After thorough research and testing, we have created a detailed summary of the best betting sites in Kenya that could be useful for you. However, every sportsbook has its strengths and weaknesses. For example, some sites provide great odds levels for football, while others have generous welcome bonuses.

💰 How to make money from online sports betting in Kenya?

There is no simple answer, really. The only way to make money is to take part. A piece of great advice is to make full use of all promotions that the betting sites with bonus in Kenya offer. Certain promotions can give you more confidence and room to experiment.

⚖️ Which sports betting sites in Kenya are legal?

Yes, it is. As part of our research we have examined in detail the the current legal situation in Kenya. We are happy to report that all of our recommended betting sites in Kenya are legal. They are entirely secure, legitimate, and licensed by reputable gambling authorities like the UKGC.

🏀 How many active betting sites in Kenya are available?

There are quite a few active betting sites in Kenya. Additionally, there is a hefty number of betting markets available to Kenyans. Both recommended remote gaming venues feature a total of 85 online sports, amongst which you will find your Champions League, Wimbledon, NBA, PGA Championship and many more.

📈 Which online sports betting sites in Kenya offer the best odds?

All of our recommended sites for online sports betting in Kenya feature great odds. If you happen to be betting on the English Premier League you will encounter house profit margins of only 5.07%. However, if you want to play at the sports betting site with the best odds in Kenya, 22Bet is your best bet.

💳 What payment methods can I use at the best betting sites in Kenya?

The sportsbooks that we recommend to our Kenyan readers offer a wide variety of methods for withdrawals and deposits. Whether you choose to play at 32Red or 22Bet you will get to choose between Visa, Mastercard, Maestro, PayPal, Paysafecard, Entropay, Airtel and many other well-known options.

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