The UK’s Best New Betting Sites for 2021

Whether you fancy a change of your bookie, or you’re in the market for a brand new experience, we can help! We have tried and tested the UK’s best new betting sites and we share our findings on this page.
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All Sites Licensed by the UKGC
Last Updated on 28 Apr 2021 by Chief Editor Aidan Howe
New Betting Site Welcome Bonus Available Sports Live Streaming Cash Out New Bookmaker Rating Secure Link
£20 Sports Bonus 36+ No Yes
4.50 ★ out of 5
www.mansionbet.com Full T&Cs apply. 18+ New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out.
£100 Matched Deposit 36+ No Yes
4.50 ★ out of 5
www.mrplay.com Full T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max bet token amount £10. Valid for 14 days. Bets must be placed at odds of 2.00 (1/1) or greater and be settled within 14 days of placement. System bets no eligible. Offer only applies to players who are residents of United Kingdom, Ireland, Norway, Finland, Germany and Canada.
£100 5% Matched Deposit 34+ Yes Yes
4.50 ★ out of 5
www.bethard.com Full T&Cs apply. 18+ New UK players only. Min dep £20. Paysafecard excluded. Bonus consists of £5 for every £100 wagered and can be triggered up to 10 times. Max bonus per player £50. Wager free, can be withdrawn instantly. Expires after 7 days from activating the bonus.
£50 42+ Yes Yes
4.00 ★ out of 5
www.lvbet.com Full T&Cs apply. £5-£50 max bonus | Wag 15x (bonus funds) | Bonus valid 21 days | Some payment methods excluded | T&Cs apply | 18+ | begambleaware.org
£15 Bet £10 Get £15 36+ No Yes
4.00 ★ out of 5
www.karamba.com Full T&Cs apply. 18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET. Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard.

As you can see from the table above, all of our recommended new betting sites offer a wide range of sports you can place bets on. All feature top sports such as football betting, horse racing betting, tennis betting and much more. Several also offer the less popular markets such as WWE betting and basketball.

The Top New Betting Sites in the UK and Their Strengths

While using a bookmaker that has been around a long time has its advantages, a newcomer to the scene has to be something special to stand out in a very crowded marketplace. Therefore, the best new betting sites either introduce exciting new innovations, or offer great value odds or promotions.

  1. MansionBet (Best Cashout Options)
  2. MrPlay (Great esports Betting Selection)
  3. BetHard (Best for Live Streaming)
  4. LV BET (Top Sports Welcome Bonus)
  5. Karamba (Recommended for Live Betting Arena)

These innovations that the new sports betting sites bring, and the great value new customer deals are of course great news for the consumer. The more functionality you have when sports betting, the better. Bookmakers competing against each other is also good for the pocket! Either in generous promotions or above-average odds.

How to Find the Ideal New Betting Site

As we are all individuals and each of us bets in different ways, it’s almost impossible to pick a definitive ‘best new sports betting site’ that would get the nod of approval from everyone. A bookmaker may offer great football odds but not have the sport that you love to have a side bet on at the weekend.

To be considered in our recommended list, a bookmaker must offer a wide range of sports. They must also offer a good range of events for those sports. Bonus points are added if a sports betting site brings innovations with extras like live streaming or the ability to cash-out bets early. They must be fully licensed and offer great value for money.

Sports and Markets at New Betting Sites

A non-negotiable for any new sports betting site is that all the most popular markets are available. We are of course a nation full of football lovers with plenty of horse racing enthusiasts so we expect all games and races to be available and lots of betting types available.

The Most Popular Sports to Bet On:

Our love of sport doesn’t start and stop with horses, us Brits love watching, and of course betting, on other sports. The best new betting sites will offer sports such as greyhound racing, golf, snooker, and tennis. Other emerging markets that are becoming popular with sports betting fans are American sports such as American football, basketball and WWE wrestling.

New Betting Sites Odds and Payouts

An important consideration when evaluating new bookmakers is the value they provide. After all, you are using a betting site to attempt to win money, you don’t want to find out that you could have won more just by using a different site. Another consideration is that some betting sites offer better odds for popular sports, subsidising this by offering lower value for other sports.

New Betting Site Football Odds Horse Racing Odds WWE Odds Golf Odds Snooker Odds Cricket Odds Greyhound Odds Secure Link
93.22% 92.52% 90.87% 92.32% 92.32% 94.02% 92.31% Visit Site!
93.22% 92.52% 90.87% 92.32% 92.32% 94.02% 92.31% Visit Site!
94.39% 92.32% 91.22% 92.32% 94.32% 92.32% 92.32% Visit Site!
92.32% 92.32% 92.32% 92.32% 92.32% 92.32% 92.32% Visit Site!
93.22% 92.52% 90.87% 92.32% 92.32% 94.02% 92.31% Visit Site!

To ensure that our best new betting sites provide the customer with great value, we compared the odds that they offered for seven different sports. We picked several sporting events over football, horse racing, WWE, golf, snooker, cricket and greyhound racing. We averaged the pay-out rates which you can see in the table above. All new betting sites we compared offered above average return to player figures. Please note that some of the figures are the same due to using the same platform for sports betting.

In-play Betting and Live Streaming When Sports Betting

The latest buzz-word in online sports betting is ‘in-play’ which describes being able to bet on a sporting event while the action is taking place. Only a few years ago, the notion of being able to bet live while watching the action on tv from the comfort of your home would have been quickly dismissed as fantasy. However, millions of us do exactly that every week!

Live Betting at New Betting Sites

Not only does having a bet on an event while you are watching it make sport more exciting, but in-play betting can also make a big difference to whether you see a return from your bets or not. If for example, your team wins most games but has a nasty habit of conceding first, relying on their second-half performance. In this situation, wait until the opposition score and then place a bet in-play. The odds will be better than if you had placed a bet pre-game.

The Best New Bonuses and Offers Online

One of the most significant advantages of betting online rather than at a traditional bookmaker is the incentives that you can collect by trying out new betting sites. Competition is fierce, and as a result, you’ll be able to take advantage of a wide range of promotions aimed at new customers.

Bet £10 and Get £20 Sports Bonus
  • Generous Welcome Offer
  • Minimum Deposit £10
  • 6x Wagering Requirement
Full T&Cs apply. 18+ New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out.

Free bets, matched deposits and no-risk bets are some of the best sports betting bonuses that you can claim when signing up for a new account. The type of promotion that is best for you really depends on how you plan to bet on sports. For the casual punters, free bets are usually the lowest commitment option but can still double or triple your initial bankroll. Matched deposit deals offer the highest monetary value, with £100 achievable with three of our recommended new betting sites. Check out our review of the best gambling deals if you want to learn more about the top promotions in the online gambling industry.

Mobile Apps for Sports Betting

Mobile devices and sports betting, when done right, are a match made in heaven. The new betting sites know this, and the best ones make using their sports betting apps a quick and efficient process. Most of us want to log-in, place a bet, and then close the app. The less fuss and hassle the better in our opinion.

The Top New Mobile App Platform at Bethard
  • Live Streaming:Yes
  • Virtual Sports:Yes
  • In-Play:Yes
£50 Bonus
Full T&Cs apply. 18+ New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out.

However, there are times when we demand more from the app and rather than ‘bet and forget’, the connected nature of apps mean we can do so much more than just place a bet. For lovers of more obscure sports, it can often be challenging to watch the event you wish to follow. The best new betting sites can help with this as some even stream certain events to your mobile.

Payments Accepted at New Betting Sites

In the same way that online sports betting sites have evolved quickly over the last few years, so has the way you can fund your gambling accounts. Meaning rather than just one or two ways to top-up, as was previously the case, new online bookmakers are catering for a changing world by offering dozens of ways that you can add cash to your account.

50% up to £50
  • Trustly Bank Transfer
  • E-Wallets Accepted
  • £5,000 Maximum Deposit
Full T&Cs apply. £5-£50 max bonus | Wag 15x (bonus funds) | Bonus valid 21 days | Some payment methods excluded | T&Cs apply | 18+ | begambleaware.org

This is especially important if you have a favourite way of paying. Perhaps you like an alternative payment method that is separate from your main bank account. Maybe you don’t own a bank card and wish to make instant deposits, free of charge, from your bank account. A wide variety of payment methods are available at our commended new UK betting sites. With PayPal, Apple Pay, even cryptocurrencies accepted at some new online bookmakers, you can take your pick.

Licence & Regulation for New Betting Sites

With so many reports of fraud every day, especially online, it is only natural that some people are concerned about using an online sports betting site. These fears may grow when contemplating using new UK betting sites. While these fears are understandable, the UK sports betting industry is one of the most regulated in the world.

The Licence & Security Logos You Should Look for at New Betting Sites:

Any sports betting site that offers real online gambling for real money in the UK must be licenced and regulated by the government before it can offer products to the UK market. The UK Gambling Commission oversees the licensing and regulating of companies and any companies not adhering to strict rules are subject from action from the regulator. All new sports betting sites you see featured on this page, and all pages, have been fully licensed.

Sports Betting Platform & User Experience

Looks may not be everything when sports betting online. Functionality is more important than the app or web site simply looking pleasing. That said, there is no reason why a bookmaker’s offering cannot be both useable and attractive. One of the key elements we rate on is the number of taps it takes to place a bet.

One of the top tips we always give to anyone who wants to give themselves the best chance of seeing a return is to do your research. Stats and sports have forever gone hand in hand and < secure>the best tipsters will spend hours studying form. The best new betting sites cater for this by offering stats directly to your mobile or laptop.

Seek Other Customers Opinion

Even though each and every site we feature on this page is fully licenced and regulated by the UK Gambling Commission, we still do our due diligence when reviewing the best new betting sites. One of the ways we do this is to find out what customers say about them. Customer feedback sites such as Trustpilot are useful to gauge customer satisfaction.

5% up to £100
  • Zlatan Exclusive Podcasts
  • 21k Facebook Followers
  • Social Media Promotions
Full T&Cs apply. 18+ New UK players only. Min dep £20. Paysafecard excluded. Bonus consists of £5 for every £100 wagered and can be triggered up to 10 times. Max bonus per player £50. Wager free, can be withdrawn instantly. Expires after 7 days from activating the bonus.

Another good tip to see how engaged a company are with their customers is to check their presence on social media sites such as Facebook, Twitter, and Instagram. New bookmakers will often use these platforms to promote special offers and to share betting tips and information. A company’s social media pages will also usually contain feedback from customers.

Assessing Customer Service Support

As many new sports betting sites use the same technology to power their betting platforms, a way a company can distinguish itself from the competition is by providing excellent customer service. Most of us have little or no interaction with support teams, but knowing they have the answers when you have a problem is vital.

Therefore, it’s always advisable before you sign up with any bookmaker to check what customer support options they provide. Is there a live chat option? If so, is it 24 hours? Is it possible to call someone and if so, what days and hours do they work? Another important consideration is the turnaround time for queries, the best sports betting sites should reply with 48 hours via email.

New Features at the Best New Betting Sites

Technology moves fast, and online sports betting is in prime position to take advantage of new innovations. Things that we take for granted today would have seen impossible just a few years ago. In this next section, we look at some of our favourite innovations in sports betting online.

Cash-out at New Sports Betting Sites

Few innovations have changed sports betting online as much as the cash-out functionality that is available at all the best new betting sites in the UK. Place a bet online, and the bookmaker will offer you a cash-out price. This could be higher than your initial stake (things are going well) or lower (your bet looks like it will lose). Great when you are not confident your prediction will stand.

Virtual Sports Online

Virtual sports are the next generation of sporting action. Available at almost all of the best new betting sites, virtual sports recreate the action of top sporting action, but with no chance of postponements. Football, tennis, greyhounds, horse racing, cycling, speedway, trotting and many more are available to bet on. The action is thick and fast 24/7 with events starting every couple of minutes.

eSports Betting at New Bookmakers

Just a few years ago, hardly anyone took much notice of eSports. Largely shrugged off by the general public, eSports was seen as a geek pastime. The landscape has changed quickly, partly driven by online multiplayer games such as Fortnite and PlayerUnknown’s Battlegrounds (PUBG). Today, eSports is one of the fastest-growing markets and becoming very popular with bettors.

All our recommended new sports betting sites have a great range of markets for eSports Betting. Counter-Strike, Dota 2, League of Legends, King of Glory, Overwatch and Starcraft BroodWar are among the many games tournaments you can place bets on.

New and Old Bookmakers: The Differences Between Them

There are quite a few differences between a well-established betting brand such as William Hill, Ladbrokes, or Coral compared to newcomers such as Mr Bet, BetHard and Karamba. Big operators are more likely to own their own platform, or at least have exclusive use for it, which tends to give a very unique experience to a site. Whereas new sports betting site often feel the same.

This isn’t necessarily a problem. Some people prefer a certain look and feel and like the fact they can move between sites without feeling lost or overwhelmed. For these bettors, having a familiar interface is a better option than a new experience. The main issue facing punters is which new sites can you trust? Rest assured that our recommended best new betting sites are UK-licensed, approved, and secure.

Betting at New Bookmakers: Advantages and Disadvantages

One of the best aspects about a new sports betting site is that they are more likely to be daring, compared to a bookmaker who has been on the high street for decades. They tend to react quicker to modern trends, as shown with a larger number of betting opportunities for emerging markets such as eSports. They also tend to offer generous new customer offers and slightly better odds.

Pros and Cons of New Betting Sites
Advantages:
  • Lucrative Welcome Offers
  • Can Offer Higher Odds
  • More Freedom to Innovate
  • More Emerging Markets
  • Modern Feel to Sites
Disadvantages:
  • Sites Often Look the Same
  • Unlimited Pay-Outs

While there are many advantages to choosing a brand-new bookmaker as opposed to a well-known more established brand, there are also a couple of disadvantages. As many new bookmakers do not run their own sports betting platform, many turn to a platform provider who provides a branded service for them. As a result, many new online betting websites appear very similar.

Should I Consider Using A New Betting Site?

There are many good reasons to consider a new betting site over one of the long-standing UK online sports betting sites. Newcomers are often more generous in terms of the new customer promotions on offer. We also find that the odds can fluctuate more at the smaller bookmakers, giving more potential for greater gains.

There are some downsides. New sport betting sites often cap winnings at a lower level than others. This could potentially be an issue if you like placing accumulators. Lack of variety many also be an issue for some, several sites use the same platform so the experience can be very similar. However, all things considered, as all our featured new online bookies are licensed, regulated, and totally safe, why not try yourself to see what you think?

Frequently Asked Questions About New Bookmakers

We have now concluded our new sports betting site UK guide. All we would like to do now is cover the questions we get asked most frequently about new betting sites. If you have any more questions regarding sports betting at new sites, you may find the next section useful.

❓ How can I check if a new betting site is legitimate?

Your safety and security while sports betting online should be a bookmaker’s top priority. To ensure both your identity and funds are safe, the best new online sports betting sites employ sophisticated encryption to ensure your information is safe from prying eyes. You should however check that the bookmaker is licensed by the UK Gambling Commission. All betting sites we feature on this page are fully checked and vetted.

⚖️ Do all betting sites need verification?

The need to provide evidence of identity is one of the biggest causes of complaint to customer support teams at new betting sites. However, it is a legal requirement. Online bookmakers carry out ID verification to comply with money-laundering and anti-fraud laws. UK-licensed online bookmakers, no matter how long they have been operating, will require you to verify your identity as soon as you sign up.

✅ Which is the most trusted new betting site?

When you think of trusted betting sites, Bet365, Ladbrokes, Coral, Betway and William Hill are likely to top most people’s list for the UK market. As new sports betting sites have not had years of trading, trust grows slowly. Some of our recommended new betting sites have lofty ambitions, BetHard for example have Zlatan Ibrahimović as brand ambassador.

🏆 What are the best new betting sites in the UK?

With our many years of experience in online sports betting, we are very confident that we have picked the top five new sports betting sites for the UK. Each week, we test any new licensed sports bookmakers, and our selections on this page represent the best we have encountered over the past six months. To see the criteria we use, you can find more detailed information here.